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Marketing Week Live - 29th & 30th June 2011
14/06/11

Please join our speaker sessions:
1.20 PM, 29th June 2011, Insight Arena
11.20 AM, 30th June 2011, Search, Affiliate and Display Arena

Manjiry Tamhane, Global Managing Director Ohal, will be presenting the key items to consider when measuring media and maximising ROI:

How to ensure the model reflects the reality of your business
Measuring the synergy between media as well as between non-media factors that drive your business
Setting the targets to optimise the budget allocation to maximise future profits
How to get all the agencies to understand the results and work together to improve the ROI in future plans
Tips for getting the best out of marketing mix modelling projects

The Marketing Week Insight Show will be held in Grand Hall, Olympia, London on 29-30 June 2011.

To register for free go to www.insightshow.co.uk/registration.aspx or call 0844 545 0064.

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Thought leadership

Having pioneered the use of econometrics to measure the sales effectiveness of media and marketing activities, Ohal continue to research and develop new techniques, which are then applied to client projects.

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Marketing Week Live - 29th & 30th June 2011
6/14/2011 12:29:27 PM by

How to ensure the model reflects the reality of your business
Measuring the synergy between media as well as between non-media factors that drive your business
Setting the targets to optimise the budget allocation to maximise future profits
How to get all the agencies to understand the results and work together to improve the ROI in future plans
Tips for getting the best out of marketing mix modelling projects

The Marketing Week Insight Show will be held in Grand Hall, Olympia, London on 29-30 June 2011.

To register for free go to www.insightshow.co.uk/registration.aspx or call 0844 545 0064.

More thoughts