Analysis of pricing with Ohal can help determine the importance of this factor in your brand's health. Through Marketing Mix Modelling, Ohal can determine the optimal price point for your product, or portfolio of products, as well as pricing thresholds.
With knowledge of your own price responsiveness, relationships within your assortment as well as interaction with competitors, Ohal can forecast the impact of pricing scenarios not only within your own portfolio but across the market as a whole.
Ohal's approach to modelling promotions is derived from our analysis of hundreds of client datasets, with key insights into the underlying dynamics coming from household panel data.
Behavioural promotions modelling can identify different factors in promotion sales patterns, such as:
- Purchase acceleration & deceleration
- Increased consumption
- Pantry stocking
- And, long term conversion
With information about the different dynamic elements of the promotional uplift we can give advice on a range of challenges, for example
- Identifying the optimal promotional mix
- Forecasting competitor and category impact
- Promotional scheduling / phasing