Pepsi Annual Operating Plan conference - 27th, 28th & 29th June 2011
19/07/11
Alan Bloodworth and Chris Sloane presented at the 2011 Pepsi Annual Operating Plan conference at the Hotel Arts in Barcelona over the 27th, 28th & 29th June 2011.
Ohal's work for Pepsi in the UK is viewed as best practice across the group and we were invited to give a 30 minute presentation to 170 delegates. Our presentation took the UK findings in the areas of advertising and trade promotions and developed a set of general rules that would help individual European markets improve the efficiency of their A&P spend.
For more information on Ohal's unique approach to modelling advertising and promotions and how these insights can be applied across many markets please contact us.