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Welcome to Ohal

Ohal is one of the world's leading research and insight consultancies measuring the effectiveness of marketing related activities.

We specialise in bespoke, in-depth analysis and consultancy which enables marketers to achieve their brand objectives and maximise profits.

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How we help...

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We provide clients with the strategic and tactical advice necessary to maximise profits.

Ohal can show you how to spend your
marketing budget more efficiently and our experienced consultants can explore and
advise on new marketing activities you may
be considering.

Econometric Marketing Mix Modelling

Understand, quantify and optimise the advertising and promotional mix to drive additional sales and profit... read more

CRM & Segmentation

Understand individual customer behaviour to acquire, retain and grow profitable sales... read more

Pricing & Promotion

Optimise your pricing and promotions strategy with Ohal's innovative behavioural approach... read more

Agent Based Simulations

Determine which media has driven consumers to act where multiple media channels have been used... read more

Software Solutions

Summarise, monitor and manage your business using our dashboard, forecasting and simulation tools... read more

Meet the team...

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What we think...

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Real Time Analysis

Ohal have developed the capability to deliver campaign optimisation insights on a weekly or monthly schedule. This short article examines Ohal's approach to faster modelling and optimisation.

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Measuring Social Media

The increasing importance of social media for advertisers has drawn attention to the need to be able to account for and measure the success of these channels.

To address this, Ohal have recently launched their Earned Media Measurement System that includes a component for modelling interpersonal communication.

This paper discusses Ohal's approach to social media.

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